Appitate technology powers advertisements that can appear on websites and applications on mobile phones or other devices connected to the internet. You may interact directly with our servers (for example, when you click on an ad) or indirectly via the a web site or mobile application that displays the ads.
Commitment to Privacy
The European Union (“EU”) maintains strict privacy laws through General Data Privacy Regulation (“GDPR”) and protecting our customer’s data is a main concern to ensure that we maintain the required compliance with the governing authorities.
Purpose of data collection
With each interaction between your device and our ad servers we collect certain information, which we will describe below. We use this information in order to help deliver more interesting and relevant ads to you, in order to provide to our customers and partners reports that contain aggregated data (for instance, the number of ads delivered each day, the number of clicks on those ads, and so on), in order to analyze trends, and in order to perform fraud detection.
We do not collect personally identifiable information about you. We do, however, record and use information that is not personally identifiable, including but not limited to the following:
- the IP address of your device on the internet, to do geo-targeting, to identify your mobile operator, connection type, and other details;
- the ‘user agent’ of your browser or application, and other relevant request headers, to help us identify your device type;
- the date and time of the ad request or interaction;
- and a unique identifier, such as an HTTP cookie or your device advertising identifier, that enables us not to show you the same ad over and over again.
We also encourage (but do not require) our publishers to share with us additional information that is not personally identifiable information, but that we may use in order to improve ad relevance. This data may include:
- your age or age range, if known to the publisher;
- your gender, if known to the publisher;
- your user geographic location, if known to the publisher.
From our partners, which include businesses, networks, agencies, publishers, and advertisers; we do collect personal information to identify the client to an account. The collection of this information is on a lawful basis, to which consent has been expressly given, and is part of Appitate’s normal business practices. These partners will be asked to provide personal information through the signup and registration process. This information is used to communicate the status of an account or billing and may include, but is not limited to: name, phone number, email address, website name, address and bank details.
Use of information
We may use this non personally identifiable information along with our technology in order to provide ads that are likely to be more interesting and more relevant to users to target advertising (this is also known as behavioral, or interest-based advertising).
We may also use some of this data to provide interest-based advertising.
Opting Out is easy; when a you opt-out we will no longer be able to recognize and serve contextual or retargeted advertising to you. By you clicking on the opt-out button below, we will recognize that you are no longer are interested in receiving our advertising and will disable Appitate’s and its Partners the ability to deliver ads to you.
Your Data Rights
If you are in the EEA, you have a right to (subject to a limited number of exceptions): (i) request access to and rectification or erasure of your personal information; (ii) obtain restriction of processing or to object to processing of your personal information; and (iii) ask for a copy of your personal information to be provided to them, or a third party, in a digital format. You also have the right to lodge a complaint about the processing of your personal information with your local data protection authority in the EEA.
If you are a client, and would like the personal information Appitate holds about you to be corrected or updated please contact email@example.com. For the deletion and erasure of personal information, email firstname.lastname@example.org to begin the process and we will respond to your request within 30 days.
The Protection of Minors
We may run retargeting campaigns based on user lists provided directly by the advertisers, to reach a precise audience.
We may contact our partners, which include businesses, networks, agencies, publishers, and advertisers; periodically by e-mail to provide information regarding our discounts, products, services and content that may be of interest to you. If applicable law requires that we receive your consent before we send you certain types of marketing communications, we will only send you those types of communications after receiving your consent.
If you decide at any time that you no longer wish to receive such communications from us, you may follow the unsubscribe instructions provided in any of the communications or request to be opted-out of receiving such communications via email to email@example.com.
Your acceptance of these terms
Questions and concerns:
If you have any questions or concerns about our privacy practices, you may contact us: